Thursday, June 30, 2011
The Forgotten World of EMS
Electronic Music Studios (London) Ltd. was formed in 1969 by Dr. Peter Zinovieff to market innovative ideas arising from his private studio and interest in musical applications of computers. Over the next ten years many seminal products were released and many talented designers worked for the company. EMS had its own peculiar brand of British eccentricity which could be both endearing and annoying, but should be viewed in the context of true pioneering. It is easy to copy and follow others, but not to think up new ideas in the first place and EMS had no shortage of originality. The EMS influence was significant and can be traced into many contemporary products.